South By Southwest is at this point a festival that has pretty much everything. Starting as a music festival and then expanding to film, gaming, comedy, and tech, there's not much uncovered territory. This was my first year of attending what is arguably the U.S's largest most compact festival, and I have to say it's a bit overwhelming as a first-timer.
The CJLO contingency, consisting of our head, world music director, hip-hop director, and myself(the metal music director), got in Wednesday afternoon, and after settling in at the hotel we headed to the convention center, to pick up wristbands, because, yeah, we're important like that.
