Facebook may not be able to sell your soul to advertisers in Europe come January

Mark Zuckerberg will no longer be able to tell advertisers that you’re a gay non-practicing Buddhist who voted for Stephen Harper. The European commission is planning on stopping Facebook from using information about its users. The new directive will ban targeted advertising unless the user specifically allows it.

This plan may negatively affect Facebook’s earnings. That would be bad news as Facebook plans to float its stock on Wall Street.

There is no word on whether a similar ban will take place this side of the Atlantic.

Facebook currently has around 16 million users in Canada. That is half of the population.